Social Media Marketing on mobile – Love It or Hate It?

With the widespread adoption of smartphones such as the iPhone and Android devices, consumers are increasing using them to access their social media accounts. This has become the leading non-call activity on a smart phone.

The Direct Marking Association (DMA) in the UK undertook some research last autumn to explore consumer attitudes associated with this use, particularly [...]

OMG! Facebook Privacy Fiasco

At WSI, we spend a lot of time talking to clients about the effective use of Social Media, the importance of putting Acceptable Use policies and procedures in place within their businesses and how to use privacy settings.

Ultimately we are each responsible for the privacy of our own data, as the following conversation from Facebook so [...]

How to convert a Facebook Profile to a Page

As most people are now aware,  Facebook profiles are meant for individuals, and Pages for organisations, brands, businesses etc.

In fact, using a Facebook profile for anything other than an individual person is a direct violation of Facebook’s terms of service, and can result in it being deleted without warning from the system.

Unfortunately many businesses in the [...]

Facebook Edgerank or why only some stuff appears in your news feed

Do you wonder why updates from some of your friends are always in your Facebook news feed and yet others never appear? What about news from those Facebook business pages you are following? Why doesn’t that show?

Facebook Edgerank is the answer. It is the algorithm that Facebook uses to decide what appears in each users’ news [...]

How to get more Facebook fans – Great Video

Once they’ve created their Facebook page, the question clients invariably ask is ” how do I get fans?”.

There are a number of tried and tested methods such as making sure you advertise your Facebook page on your website and email signature.

This entertaining video summarises 10 ways to get more Facebook  fans. It is produced by Baltej [...]