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A number of small businesses have mistakenly created and used a personal Facebook profile to promote their company, when we are meant to create and use a Facebook Brand or Company Page. Some may have been created in the era before Facebook actively encouraged and promoted Business Pages. There is a major downside to this: - Unfortunately using a [...] The papers over the past few days have been full of stories of impending doom, following the reports that its membership has declined in certain markets such as the UK and traffic has dropped in two of its largest countries – the US and Canada. However closer analysis shows that these are the markets that led the [...] Businesses, large and small, are rushing to implement a social media strategy for their company, their brands etc. “Find us on Facebook”, “Follow us on Twitter” badges are appearing on websites, email signatures, TV ads and print ads. In fact everywhere! But have those companies all thought through why they are doing it, and assessed the downside as [...] Many businesses have invested considerable time and effort to build their communities of followers on Facebook and the other social networks. But recent research by eConsultancy across 50,000 Facebook brand pages shows the majority then ignore those fans!!! And the big brands are just as guilty as the smaller enterprises. Are you guilty? Take our quick quiz to find [...] Facebook is the global No.1 social network, but its not the only social network. So what other networks do people use, and where are you likely to find your friends online in the UK? A couple of weeks ago, the Mail on Sunday compiled a data graphic showing who is visiting the top 20 social media sites [...] April 5th, 2011 | Tags: Facebook, social networking, YouTube | Category: Social Media | Leave a comment
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