Increase Your Online Advertising Effectiveness

Display advertising is graphical advertising on the Internet that appears adjacent to content on web pages, Instant Messaging applications, email, etc. These ads can include text, logos, pictures, or rich media like video. Even if potential customers don’t click on your ad, they are still exposed to your message, logo, and business image.

How does display [...]

Free PPC Whitepaper – 5 Ways to a Successful Campaign

Interested in where Pay-per-click advertising fits within your internet marketing strategy?

Unsure how to achieve success from your campaigns?

WSI has published a free Understanding Pay-Per-Click Whitepaper to accompany its forthcoming webinar on March 10th (1-2pm). Click link to download the pdf.

To book your free place on the PPC webinar, please click the image below, remembering to add [...]

Google Grants for Advertising Funds for Charities

Did you know the Google supports the web advertising of over 6000 charities around the world through its Google Grants scheme?

Organisations that receive a Google Grant are awarded an in-kind online advertising account through Google AdWords that can be used in a variety of ways, including general fundraising and recruitment activities, outreach etc

Google cites the following [...]

Twas weeks before Christmas – a festive Adwords poem!

Twas weeks before Christmas, when all through the web
All the retailers were scurrying to get their sites read
The products were shown by pictures with great care
In hopes that the shoppers soon would be there

Their anxiety so high they doubled up on their meds
While visions of dollar signs danced in their heads
One retailer settled down for a [...]

Click to Call Advertising with Google

Google has quietly introduced a neat feature to its Google Adwords advertising platform specifically for users of mobile phones with a full HTML browser (such as the iPhone, Android-powered devices or those running Palm OS).

The advertiser can now add a clickable telephone number as an additional line of their ad, which is only displayed to mobile [...]