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With the shift of marketing budgets towards online activities, more and more companies are adding collecting visitor data, using technologies such as Google Analytics. However a recent survey in eMarketer reports that while 79% of companies are capturing data, only 30% are then using that data to improve the perfromance of their internet marketing and website! This [...] Web Analytics are vital for any business as they provide a window into your web site to examine how well it is doing its job. Every business should have a goal for its web site. It should define what actions you want visitors to your site to take - Complete a form, buy something, sign up for the newsletter [...] |
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