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Over the past few years, Google Analytics has become very popular with website owners wishing to track website usage and visitor statistics. It has everything most businesses need, its easy to use and free. Privacy is an issue with any tracking or monitoring mechanism, whether its web analytics or video surveillance cameras. The collection of data by [...] With the shift of marketing budgets towards online activities, more and more companies are adding collecting visitor data, using technologies such as Google Analytics. However a recent survey in eMarketer reports that while 79% of companies are capturing data, only 30% are then using that data to improve the perfromance of their internet marketing and website! This is [...] Web Analytics are vital for any business as they provide a window into your web site to examine how well it is doing its job. Every business should have a goal for its web site. It should define what actions you want visitors to your site to take - Complete a form, buy something, sign up for the newsletter etc. Without [...] |
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