Is Bing catching Google?

Google continues to dominates search traffic worldwide, although the level varies from country to country.

But there are signs that Bing is beginning to win some market share from Google within specific user categories.

Social networkers – last year Bing established partnerships with the two leading social networks – Facebook and Twitter, whereas Google focused on launching its [...]

January 3rd, 2012 | Tags: , | Category: Internet Marketing | Leave a comment

Google Plus is now open for Businesses

Google+ has finally launched brand pages, which finally allow brands and businesses generally to join the rapidly growing Google social network.

When originally launched in the summer, Google quickly asked businesses not to implement personal profiles for their brands, but to wait for branded pages.

The new Google+ brand pages look similar to regular Google+ personal Profiles. Users [...]

November 8th, 2011 | Tags: | Category: Social Media | Leave a comment

Search Optimisation of E-commerce Sites

Online sales need online visibility!

If your business relies on an eCommerce site, then you know it’s important to appear in the organic search results ahead of your competitors; especially if your competitors are selling the same products online. Having top rankings for an eCommerce website is crucial for long term success in the online marketing [...]

October 9th, 2011 | Tags: , , | Category: Search Optimisation | Leave a comment

Introduction to Google+

At the end of June 2011, Google launched its new social network – Google+ on a controlled ‘invitation-only’ basis.
Current estimates a month on are that membership is already approaching 20M, as members invite new members.

This invitation-only referral strategy is important in the launch phase as it encourages the early adopters of the network to invite their [...]

July 26th, 2011 | Tags: , | Category: Social Media | Leave a comment

Bing is getting personal

Microsoft announced last week that their Bing search engine will now be delivering personalised results which take into account the searcher’s location and previous searching habits. This is part of their quest to deliver the most relevant results to the user.

This may sound familiar – Google have been providing personalised search results for some time!

And Google [...]

February 14th, 2011 | Tags: , | Category: Internet Marketing | Leave a comment
 
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