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In the keynote address at the WSI Conference last weekend, Google made this interesting observation: - Most companies focus their interent marketing on being found when prospects are searching. -BUT most people spend 95% of their online time ‘beyond’ search! As another speaker stated in a subsequent session, internet users spend most of their time surfing sites and [...] Getting high Google rankings is never far from the minds of most website owners. And Google’s guidelines for webmasters are the major guide to what is acceptable and good practice when optimising a site. But do the developers of Google’s myriad of web-based products follow their own guidelines? Google has just reviewed 100 of its products and [...] Early in December, Google quietly announced that ‘Personalized Search’ results will now be the default for all users. Previously this was only available to logged-in Google users based on their web history. According to Google : “This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in [...] Every company would like to improve the performance of their website in converting visitor interest into real actions. For many companies, this is often the bottleneck limiting the return on investment from their overall internet marketing strategies. Google recently posted a great case study about the charity Marie Curie who increased their online donation rate by [...] Businesses everywhere are cutting budgets and trying to achieve more with less, as the recession continues to bite. Unfortunately this can also drive people to make false economies – that unbelievable offer becomes very tempting when funds are very tight. But unbelievable offers rarely deliver the anticipated results, and I’ve heard the ‘war stories’. I have spoken [...] An interesting new site has just popped up - http://blindsearch.fejus.com/ which enables searchers to blind test Google, Yahoo and Microsoft’s new Bling search engine. Its a beta site so lacking elegance and a bit buggy. You just enter your search term and you will presented with three sets of search results with all search engine branding removed. You [...] A very common question that I am asked on a very regular basis. My quick response is “Why should your Google rankings stay the same?” As Google and the other major search engines add more and more sophistication to their algorithms in their quest to deliver the ‘most relevant’ results, there are many factors fighting against consistent listings. [...] I was planning to write a post on the reasons why internet-based advertising, such as pay-per-click, will be a key weapon in the current economic climate. Then I read Seth Godin’s post from a few hours ago – “Do Ads Work?” He spells out very neatly why marketing budgets should never be an issue for well managed digital [...] There are hundreds of search engines around the world and lots of companies offering automated submission services to get your site into their indexes.But are they all relevant for search optimisation? |
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