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Just over a year ago, Yahoo and Microsoft signed an agreement to combine forces in an attempt to hold back the tide of Google, which then had to work its way through the US legal system. Well its now actually happened – Microsoft’s Bing search engine is delivering the results for Yahoo Search. The implementation is currently only [...] Local businesses need to be found online by local searchers, because those searchers are their potential clients! Yet many businesses do not optimise their search marketing activities to address their local market. This White Paper on Local Search Optimisation was produced by WSI to accompany a recent public webinar and discusses how this can be achieved with Google [...] Local searchers are ready to buy! They are searching online looking for the product / service they need and a reputable company to purchase from. Just as advertisers are moving their marketing pounds from Yellow Pages to the web, so consumers are moving their searches from Yellow Pages to the Web as well. WSI is conducting a special [...] Late yesterday afternoon, Google announced the launch of its new web-indexing system called ‘Caffeine’. According to their announcement, it “provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links [...] What is the first position in Google rankings actually worth? This is a figure which Google never discloses, however Chitika Research in the US recently published research based on traffic sampled from their advertising network of sites. It showed that the traffic to the No1 ranked site : was over a third of the total traffic in the sample While the recent announcements from Google and Facebook have caught the headlines, a survey by Pew Internet & American Life Project found that internet users are now less concerned about the amount of information available about them online, than in 2006. Pew found people were becoming much more likely to look up their own names in search [...] Google Analytics is now the dominant force in monitoring visitor activity on websites, providing useful information to website owners on the effectiveness of their site. Its estimated to be installed on 30% of the top million sites. But when you are gathering and collating individual visitor information, then there are always privacy concerns. While Google is adamant [...] Every website owner has the continual challenges of not only bringing new visitors to their site, but attracting them back again! Now Google is launching a new feature within Google Adwords called Remarketing which will enable you to advertise only to those people who have already visited your site, or your YouTube channel! For example, if you’re a [...] Press Release 18th March 2010 WSI INTERNET MARKETING JOINS CAMPAIGN TO GET BRITISH BUSINESS ONLINE Initiative designed to help Cheshire’s SMEs create their first websites easily and for free WSI Internet Marketing, based near Frodsham, has partnered with Google, Enterprise UK, the Department for Business Innovation and Skills, BT and e-skills UK to support a joint initiative to get [...] People in non-English speaking countries search for and surf local and localised websites. Very logical and understandable, this simple fact has major ramifications for any company trading internationally and wanting their website to be visible in each local market. As properly localised sites are definitely preferred by users, Google will aim to deliver to local users the best [...] |
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