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Every company would like to improve the performance of their website in converting visitor interest into real actions. For many companies, this is often the bottleneck limiting the return on investment from their overall internet marketing strategies. Google recently posted a great case study about the charity Marie Curie who increased their online donation rate by 14%. They [...] Businesses everywhere are cutting budgets and trying to achieve more with less, as the recession continues to bite. Unfortunately this can also drive people to make false economies – that unbelievable offer becomes very tempting when funds are very tight. But unbelievable offers rarely deliver the anticipated results, and I’ve heard the ‘war stories’. I have spoken to [...] An interesting new site has just popped up - http://blindsearch.fejus.com/ which enables searchers to blind test Google, Yahoo and Microsoft’s new Bling search engine. Its a beta site so lacking elegance and a bit buggy. You just enter your search term and you will presented with three sets of search results with all search engine branding removed. You choose [...] A very common question that I am asked on a very regular basis. My quick response is “Why should your Google rankings stay the same?” As Google and the other major search engines add more and more sophistication to their algorithms in their quest to deliver the ‘most relevant’ results, there are many factors fighting against consistent listings. Lets [...] I was planning to write a post on the reasons why internet-based advertising, such as pay-per-click, will be a key weapon in the current economic climate. Then I read Seth Godin’s post from a few hours ago – “Do Ads Work?” He spells out very neatly why marketing budgets should never be an issue for well managed digital campaigns [...] There are hundreds of search engines around the world and lots of companies offering automated submission services to get your site into their indexes.But are they all relevant for search optimisation? Its simple question that reveals a lot about a business and their internet presence. Most enterprises can provide a ’soft’ or qualititive answer – ‘we want sales enquiries and we know we get quite a few from the web site”. However far fewer have established targets or success criteria – “we aim for an average of 10 leads a [...] |
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