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Local businesses need to be found online by local searchers, because those searchers are their potential clients! Yet many businesses do not optimise their search marketing activities to address their local market. This White Paper on Local Search Optimisation was produced by WSI to accompany a recent public webinar and discusses how this can be achieved with Google [...] Local searchers are ready to buy! They are searching online looking for the product / service they need and a reputable company to purchase from. Just as advertisers are moving their marketing pounds from Yellow Pages to the web, so consumers are moving their searches from Yellow Pages to the Web as well. WSI is conducting a special [...] Late yesterday afternoon, Google announced the launch of its new web-indexing system called ‘Caffeine’. According to their announcement, it “provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links [...] What is the first position in Google rankings actually worth? This is a figure which Google never discloses, however Chitika Research in the US recently published research based on traffic sampled from their advertising network of sites. It showed that the traffic to the No1 ranked site : was over a third of the total traffic in the sample While the recent announcements from Google and Facebook have caught the headlines, a survey by Pew Internet & American Life Project found that internet users are now less concerned about the amount of information available about them online, than in 2006. Pew found people were becoming much more likely to look up their own names in search [...] |
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