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Email marketing is so easy to do that many businesses do it almost on auto-pilot, and then wonder why they get poor results. Too often they worry about the process and neglect the content, resulting in low open rates with most of their target audience failing to read a single word! But the basics can be easy – [...] Late yesterday afternoon, Google announced the launch of its new web-indexing system called ‘Caffeine’. According to their announcement, it “provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links [...] What is the first position in Google rankings actually worth? This is a figure which Google never discloses, however Chitika Research in the US recently published research based on traffic sampled from their advertising network of sites. It showed that the traffic to the No1 ranked site : was over a third of the total traffic in the sample Press Release 18th March 2010 WSI INTERNET MARKETING JOINS CAMPAIGN TO GET BRITISH BUSINESS ONLINE Initiative designed to help Cheshire’s SMEs create their first websites easily and for free WSI Internet Marketing, based near Frodsham, has partnered with Google, Enterprise UK, the Department for Business Innovation and Skills, BT and e-skills UK to support a joint initiative to get [...] While you are proud of your company and think its products and services are great, most customers only care about how well you can help them with their wants and needs. Your website therefore needs to engage with them, and be focused upon their needs. And the words you use on your website will make all the difference. Are [...] Every company would like to improve the performance of their website in converting visitor interest into real actions. For many companies, this is often the bottleneck limiting the return on investment from their overall internet marketing strategies. Google recently posted a great case study about the charity Marie Curie who increased their online donation rate by 14%. They [...] We are often asked for website examples and client case studies. As a worldwide organisation active in 80+ countries, WSI has experience of almost every type of website and from probably most industry sectors. We have therefore created on online reference source for interested parties called the WSI Wisdom Book – it is an e-book with case studies [...] More and more UK companies are looking to their export markets to help them through the recession and to grow their business. The internet can be a powerful tool for getting sales and marketing messages in front of target clients in export markets. However like any strategic marketing campaign, it requires careful analysis and planning if [...] There are many reasons why business websites fail to perform These often include: 1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’. 2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be designed [...] |
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