Measuring the success of Social Media

With all the hype about business use of social media, many organisations forget to put some simple measures in place to track the success of their social media strategy.

The starting point is always to go back to basics and document some core objectives for that strategy if they are not already in place – i.e. why [...]

Email Marketing – Quick Tips for Better Results

Email marketing is so easy to do that many businesses do it almost on auto-pilot, and then wonder why they get poor results.

Too often they worry about the process and neglect the content, resulting in low open rates with most of their target audience failing to read a single word!

But the basics can be easy – [...]

Did you get a Caffeine Hit from Google?

Late yesterday afternoon, Google announced the launch of its new web-indexing system called ‘Caffeine’.

According to their announcement, it “provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links [...]

How many clicks does the first result in Google get?

What is the first position in Google rankings actually worth?

This is a figure which Google never discloses, however Chitika Research in the US recently published research based on traffic sampled from their advertising network of sites.

It showed that the traffic to the No1 ranked site :

was over a third of the total traffic in the sample
almost [...]

WSI Chester joins campaign to get British Business Online

Press Release

18th March 2010

WSI INTERNET MARKETING JOINS CAMPAIGN TO GET BRITISH BUSINESS ONLINE

Initiative designed to help Cheshire’s SMEs create their first websites easily and for free

WSI Internet Marketing, based near Frodsham, has partnered with Google, Enterprise UK, the Department for Business Innovation and Skills, BT and e-skills UK to support a joint initiative to get [...]