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As more people turn to the web as a convenient way to consume media — it becomes more important for businesses to not only have their online presence easily found, but to also adopt a focused strategy around converting website traffic into new business. This can be achieved by defining your website objectives and then establishing a [...] A simple question and the usual quick answer is “to be found in Google”! But what business objective does that SEO work serve? Optimisation takes time, effort and money if it is to achieve lasting results, so it needs to fit inside the overall business plan. There was a good article – The 6 Goals of SEO: Choosing [...] |
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