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Most restaurants have now realised that their customers expect to find them online and so have websites. However, as pointed out in a recent article on Econsultancy, many of those sites leave much to be desired. For many restaurant owners, food is an art form and so style and design is at the forefront of their brand [...] Earlier this week, Google changed the rules of the ‘search results’ yet again, by rolling out a new presentation for displaying locally focused search results, called ‘Place Search’! Up until this week, a search for a local service or business would usually cause a map to be displayed, accompanied by a list alongside of 1, 3 or [...] Local businesses need to be found online by local searchers, because those searchers are their potential clients! Yet many businesses do not optimise their search marketing activities to address their local market. This White Paper on Local Search Optimisation was produced by WSI to accompany a recent public webinar and discusses how this can be achieved with Google [...] |
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