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Most businesses at some time will want to raise their profile online and some will call upon the skills of consultants like WSI to deliver results. As part of the fact-find to understand the underlying business objectives, we often ask for a client’s input on the keywords a prospect might use. However after listing their company name [...] How do your customers describe your product? Most industries have a rich vocabulary of technical terms and descriptions, which have evolved to aid clarity and improve efficency of communciation inside that industry. Unfortunately, most customers do not understand that vocabulary, they may put a slightly different interpretation on words, or even use completely different words to describe a [...] The following YouTube video was brought to my attention by a colleague. It was created by a US marketing company, extolling the benefits of Inbound marketing over Outbound in a humorous and musical [...] There was a great post today from Seth Godin on the three things a business really needs if it wants to attract more customers:- 1. A group of possible customers you can identify and reach. |
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