How to handle negative online reviews

Many businesses stand back from engaging with online reviews because of they are afraid that negative reviews will significantly harm their business.

However this is a misplaced perception. Everyone knows that no business is perfect and that sometimes things can go wrong. So most people will be wary if they only see five star reviews.

Also customers will post [...]

Managing Negative Reviews

One of the ‘joys’ of social networking, Web 2.0 and the internet today is that people are sharing their opinions about products and services all the time.

When researching a purchase, most people will look for reviews and testimonials to add some ‘colour’ to the supplier’s own information. A good supplier understands this and will encourage clients to [...]

What’s your reputation like, online?

Most companies will defend their reputation, through the courts if necessary, as it is a key asset of their business. And a poor reputation is certainly a major liability!

But do you regularly check your online reputation? When was the last time you ‘Googled’ your company name or URL?

With the rapid growth of blogs, social networking sites, such [...]