Subscribe

Add to Technorati Favorites
Andy Wooles, LinkedIn

Google AdWords accreditation

To deliver maximum benefit for WSI clients, Andy Wooles recently sat the Google Advertising Professional examination, passing with flying colours.

This follows on from the recent training event in the UK for WSI, hosted by Google UK.

One of the immediate benefits is we can now offer some exciting incentives from Google for any clients [...]

Google and WSI working closer together

We’ve been working together for years: Google – the world’s No 1. search engine and internet company, WSI – the leading supplier of internet solutions to small and medium businesses worldwide. Last Friday that relationship moved closer with a unique event.

Andy Wooles, along with over 60 other WSI Internet Marketing Consultants from the UK and [...]

AdWords Step by Step Guide

Whether you are new to Adwords, running your own campaigns or working with a consultancy like WSI, you will find Google’s new Adwords Step by Step guide to be a useful read.

It maps out in three chapters the three main elements to creating a successful AdWords campaign – organisation, choosing appropriate keywords and creating good [...]

Your Guide to Paid Search and PPC Advertising

Paid Search or Pay-Per-Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets and prospects.

PPC advertising is available through all of the major search engines, however the brand leader and dominant force in the market is Google AdWords.

Recently WSI published a PPC [...]

The real truth about digital advertising

I was planning to write a post on the reasons why internet-based advertising, such as pay-per-click, will be a key weapon in the current economic climate.

Then I read Seth Godin’s post from a few hours ago – “Do Ads Work?”

He spells out very neatly why marketing budgets should never be an issue for well managed digital [...]