Someone is talking about you – Managing Your Online Reputation – Part 1

Whether we like it or not, people are talking about us, our businesses and topics affecting our businesses every day.

We hope that the mentions are positive and constructive, but occasionally they are not!!!

Your personal reputation and that of your business is now laid bare for all to see and judge on the internet, and you cannot [...]

February 20th, 2012 | Tags: , , | Category: Online Reputation | Leave a comment

Recruiters increasingly rely on Social Media

There are many stories about candidates winning jobs or being rejected based upon what the recruiting company found on the internet.

However there is little research on how much this is actually taking place in the jobs market, and importantly what are the things in social profiles which can make or break an application.

Recently, the social media [...]

October 31st, 2011 | Tags: | Category: Social Media | Leave a comment

3 Steps to Online Reputation Management – Learn more at free Webinar

A well-planned and properly implemented social media strategy can drastically transform a company’s online brand. It has the capacity to turn a local, small-scale business into an international brand name. On the same token, it can destroy a company’s reputation just as easily if that company chooses to ignore what customers are saying about them online.

In [...]

January 26th, 2011 | Tags: , | Category: Social Media | Leave a comment

Is a Brand just the result of good design?

There is often talk about “brand values” and “protecting/building a brand”, but what is a “brand” in today’s digital economy. And is it just the result of good design work?

Seth Godin’s definition from a recent blog post is :
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a [...]

December 17th, 2009 | Tags: , , | Category: Internet Marketing | Leave a comment

Managing Negative Reviews

One of the ‘joys’ of social networking, Web 2.0 and the internet today is that people are sharing their opinions about products and services all the time.

When researching a purchase, most people will look for reviews and testimonials to add some ‘colour’ to the supplier’s own information. A good supplier understands this and will encourage clients to [...]

May 7th, 2009 | Tags: , | Category: Social Media | Leave a comment
 
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