There are many stories about candidates winning jobs or being rejected based upon what the recruiting company found on the internet.
However there is little research on how much this is actually taking place in the jobs market, and importantly what are the things in social profiles which can make or break an application.
Recently, the social media [...]
A well-planned and properly implemented social media strategy can drastically transform a company’s online brand. It has the capacity to turn a local, small-scale business into an international brand name. On the same token, it can destroy a company’s reputation just as easily if that company chooses to ignore what customers are saying about them online.
In [...]
There is often talk about “brand values” and “protecting/building a brand”, but what is a “brand” in today’s digital economy. And is it just the result of good design work?
Seth Godin’s definition from a recent blog post is :
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a [...]
One of the ‘joys’ of social networking, Web 2.0 and the internet today is that people are sharing their opinions about products and services all the time.
When researching a purchase, most people will look for reviews and testimonials to add some ‘colour’ to the supplier’s own information. A good supplier understands this and will encourage clients to [...]
A simple question and the usual quick answer is “to be found in Google”!
But what business objective does that SEO work serve? Optimisation takes time, effort and money if it is to achieve lasting results, so it needs to fit inside the overall business plan.
There was a good article – The 6 Goals of SEO: Choosing [...]
