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There is often talk about “brand values” and “protecting/building a brand”, but what is a “brand” in today’s digital economy. And is it just the result of good design work? Seth Godin’s definition from a recent blog post is : A simple question and the usual quick answer is “to be found in Google”! But what business objective does that SEO work serve? Optimisation takes time, effort and money if it is to achieve lasting results, so it needs to fit inside the overall business plan. There was a good article – The 6 Goals of SEO: Choosing [...] Most companies will defend their reputation, through the courts if necessary, as it is a key asset of their business. And a poor reputation is certainly a major liability! But do you regularly check your online reputation? When was the last time you ‘Googled’ your company name or URL? With the rapid growth of blogs, social networking sites, such [...] |
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