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Getting high Google rankings is never far from the minds of most website owners. And Google’s guidelines for webmasters are the major guide to what is acceptable and good practice when optimising a site. But do the developers of Google’s myriad of web-based products follow their own guidelines? Google has just reviewed 100 of its products and [...] Ask most people running a business whether they focus on activity or results, and most will be results-orientated. They measure things like profit. So it was interesting and disturbing to read a recent survey published in eMarketer of senior marketing executives in the US. They were asked which web site measurements or metrics were of most [...] Early in December, Google quietly announced that ‘Personalized Search’ results will now be the default for all users. Previously this was only available to logged-in Google users based on their web history. According to Google : “This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in [...] Businesses everywhere are cutting budgets and trying to achieve more with less, as the recession continues to bite. Unfortunately this can also drive people to make false economies – that unbelievable offer becomes very tempting when funds are very tight. But unbelievable offers rarely deliver the anticipated results, and I’ve heard the ‘war stories’. I have spoken [...] WSI has produced a whitepaper to accompany the free webinar entitled “Conversion Architecture – Improve your online performance while reducing your spend“. This is scheduled for July 28th (3pm BST). If you would like to listen in, please click the link above to book your place. You will also need to add my name – [...] More and more UK companies are looking to their export markets to help them through the recession and to grow their business. The internet can be a powerful tool for getting sales and marketing messages in front of target clients in export markets. However like any strategic marketing campaign, it requires careful analysis and planning [...] There are many reasons why business websites fail to perform These often include: 1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’. 2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be [...] We’ve been working together for years: Google – the world’s No 1. search engine and internet company, WSI – the leading supplier of internet solutions to small and medium businesses worldwide. Last Friday that relationship moved closer with a unique event. Andy Wooles, along with over 60 other WSI Internet Marketing Consultants from the UK and [...] A very common question that I am asked on a very regular basis. My quick response is “Why should your Google rankings stay the same?” As Google and the other major search engines add more and more sophistication to their algorithms in their quest to deliver the ‘most relevant’ results, there are many factors fighting against consistent listings. [...] |
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