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Getting high Google rankings is never far from the minds of most website owners. And Google’s guidelines for webmasters are the major guide to what is acceptable and good practice when optimising a site. But do the developers of Google’s myriad of web-based products follow their own guidelines? Google has just reviewed 100 of its products and released [...] Ask most people running a business whether they focus on activity or results, and most will be results-orientated. They measure things like profit. So it was interesting and disturbing to read a recent survey published in eMarketer of senior marketing executives in the US. They were asked which web site measurements or metrics were of most interest [...] Early in December, Google quietly announced that ‘Personalized Search’ results will now be the default for all users. Previously this was only available to logged-in Google users based on their web history. According to Google : “This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your [...] Businesses everywhere are cutting budgets and trying to achieve more with less, as the recession continues to bite. Unfortunately this can also drive people to make false economies – that unbelievable offer becomes very tempting when funds are very tight. But unbelievable offers rarely deliver the anticipated results, and I’ve heard the ‘war stories’. I have spoken to [...] |
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