A simple question and the usual quick answer is “to be found in Google”!
But what business objective does that SEO work serve? Optimisation takes time, effort and money if it is to achieve lasting results, so it needs to fit inside the overall business plan.
There was a good article – The 6 Goals of SEO: Choosing [...]
There are hundreds of search engines around the world and lots of companies offering automated submission services to get your site into their indexes.But are they all relevant for search optimisation?
The important question is which of those hundreds of search engines do your site visitors use? A quick check of the web logs of your site should [...]
