Improve Website Conversion – Whitepaper from WSI

WSI has produced a whitepaper to accompany the free webinar entitled “Conversion Architecture – Improve your online performance while reducing your spend“. This is scheduled for July 28th (3pm BST). If you would like to listen in, please click the link above to book your place. You will also need to add my name – Andy [...]

Getting Seen Abroad – International SEO

More and more UK companies are looking to their export markets to help them through the recession and to grow their business.

The internet can be a powerful tool for getting sales and marketing messages in front of target clients in export markets. However like any strategic marketing campaign, it requires careful analysis and planning if [...]

Improve Website Performance

There are many reasons why business websites fail to perform

These often include:

1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’.

2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be designed [...]

Google and WSI working closer together

We’ve been working together for years: Google – the world’s No 1. search engine and internet company, WSI – the leading supplier of internet solutions to small and medium businesses worldwide. Last Friday that relationship moved closer with a unique event.

Andy Wooles, along with over 60 other WSI Internet Marketing Consultants from the UK and across [...]

Why have my Google rankings changed?

A very common question that I am asked on a very regular basis.

My quick response is “Why should your Google rankings stay the same?”

As Google and the other major search engines add more and more sophistication to their algorithms in their quest to deliver the ‘most relevant’ results, there are many factors fighting against consistent listings. Lets [...]