The Mobile Marketing tidal wave is coming

There has been a lot of talk of how mobiles will dominate marketing in the next decade, as the web has dominated the last.

As always, it is the major brands that blaze the trail which mainstream and local businesses then follow. And it is no different with mobile marketing.

In its latest ‘Create Your Own Pizza’ campaign, PizzaExpress [...]

October 22nd, 2010 | Tags: , | Category: Mobile Marketing | Leave a comment

Why you need an Internet Consultant and not a …..

Many businesses faced with the challenge of bringing new life to their website will call in their local graphics agency or web designer.

And for most, starting with visual design elements is starting in the wrong place entirely and they will likely end up with a new website that looks different, but probably performs no better than [...]

July 7th, 2010 | Tags: , , | Category: Internet Marketing | Leave a comment

Who does your internet marketing target and why?

All marketing activities are usually aimed at one of four groups of people, according to a recent post from Seth Godin:

Strangers – customers to be, but not yet
Critics –  those that would speak ill of you, or need to be converted
Friends –  those that might have given permission, or even buy now and then
Fans – members [...]

February 1st, 2010 | Tags: , | Category: Internet Marketing | Leave a comment

SEO Whitepaper – Getting Your Company Visible on Google

WSI has published a new whitepaper on SEO, titled “Make Sure Your Company is Visible on Google with Search Engine Optimization”

This whitepaper examines how a company should approach Search Engine Marketing and Social Media Marketing as part of their marketing strategy.
Also, I wanted to remind you about our webinar on August 26 called: “The New Search [...]

August 18th, 2009 | Tags: , , , | Category: Search Optimisation | Leave a comment

Facebook means Business

Facebook has quietly launched a significant upgrade to its Pages. These are ‘profiles’ for businesses, sports teams, and other ‘entities’.

Originally restricted to one page, Facebook is rolling out a multi-tabbed format similar to a personal Profile. Currently the new format will only become visible as administrators update their Pages, but shortly all Pages will be migrated [...]

March 5th, 2009 | Tags: , , | Category: Social Media | Leave a comment