Perhaps you don’t need a social media strategy – a Reality Check!

Businesses, large and small, are rushing to implement a social media strategy for their company, their brands etc.

“Find us on Facebook”, “Follow us on Twitter” badges are appearing on websites, email signatures, TV ads and print ads. In fact everywhere!

But have those companies all thought through why they are doing it, and assessed the downside as [...]

May 5th, 2011 | Tags: , | Category: Social Media | Leave a comment

Quick Quiz – Does your business ignore its fans on Facebook?

Many businesses have invested considerable time and effort to build their communities of followers on Facebook and the other social networks.

But recent research by eConsultancy across 50,000 Facebook brand pages shows the majority then ignore those fans!!!

And the big brands are just as guilty as the smaller enterprises.

Are you guilty? Take our quick quiz to find [...]

April 14th, 2011 | Tags: , | Category: Social Media | Leave a comment

Where are your friend online? UK Social Media graph

Facebook is the global No.1 social network, but its not the only social network. So what other networks do people use, and where are you likely to find your friends online in the UK?

A couple of weeks ago, the Mail on Sunday compiled a data graphic showing who is visiting the top 20 social media sites [...]

April 5th, 2011 | Tags: , , | Category: Social Media | Leave a comment

Social media use continues to grow rapidly…

The worldwide use of social media continues to grow like a snowball accelerating down a hill – increasing in size and speed!

The industry watchers at eConsultancy have just posted a comparison of social media stats for 2011 compared to 2010, and the jump is stunning.

Here are a few of the highlights:-

1. LinkedIn

Worldwide – grown from 50m [...]

March 30th, 2011 | Tags: , , , | Category: Social Media | Leave a comment

LinkedIn launch new Company page structure

Yesterday, LinkedIn announced a significant upgrade to its Company page structure.

Company pages are often neglected by business owners, but have now been enhanced with several new marketing features:

Bigger Profile – companies can now create additional careers and products & services tabs.
Link to Individuals – each individual product/service can be associated with a LinkedIn member and linked [...]

November 3rd, 2010 | Tags: , | Category: Social Media | Leave a comment
 
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