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Email marketing has traditionally been one of the cost-effective and powerful ways to communicate with a network of contacts and nurture the relationship. With the growing adoption by businesses of social media such as Twitter, Facebook and LinkedIn, many companies have shifted focus away from email marketing. But the two channels can and should be working together. Email marketing [...] December 17th, 2009 | Tags: social networking | Category: Email Marketing, Social Media | Leave a comment
Would you like to update your LinkedIn status from your Twitter account? This is now a standard option in LinkedIn – so login to your LinkedIn account, go to ‘Account & Settings’ , and at the bottom of the ‘Profile Settings’ area, select Twitter Settings and follow the instructions. Now all your Twitter Updates will appear on your [...] November 24th, 2009 | Tags: LinkedIn, social networking, Twitter | Category: Social Media | Leave a comment
Cheryl Cole’s solo album went on sale last weekend with much press coverage and hype. However its immediate success was down to a very broad and carefully managed marketing campaign spread across the social media. From My Space to Bebo, and Twitter to MSN, Cheryl Cole was very active interacting directly with her fan base and potential fans. The old days of expensive blanket advertising have gone. Continue reading Social Media Marketing – Cheryl Cole style October 30th, 2009 | Tags: social networking, Twitter | Category: Internet Marketing, Social Media | Leave a comment
Creating and running a blog can be a very powerful way of linking to and communicating with a network of people interested in you, your business, your interests, your views – whatever you want to talk about. Search engines love blogs, often showing posts into the search results much more rapidly than more traditional web content. For [...] The major social networks – Facebook, Twitter, YouTube are not just playthings for the ‘younger generation’ but can be very effective marketing tools for SMEs. A Devon-based exporter recently posted about his company’s positive experiences using social media on the UK Trade and Investment Blog site. His view is they are really useful tools for international trade, [...] September 8th, 2009 | Tags: Facebook, social networking, Translation, Twitter, YouTube | Category: Social Media | Leave a comment
Is the use of the Social Media just hype and fad, or is it changing the way people communicate and do business? Eric Qualmann from Socialnomics has produced a great video documenting the impact of social media, through a wide variety of current statistics. These include: Facebook added 100 million users in 9 months August 20th, 2009 | Tags: Facebook, LinkedIn, social networking, Twitter | Category: Social Media | Leave a comment
WSI is running a free webinar on Tuesday, March 24th at 2pm about how businesses can harness the power of the Social Media. There is a lot of buzz about Social Media and how this marketing strategy can be used to effectively increase awareness of your products and/or services. Many companies are confused as to where to [...] March 16th, 2009 | Tags: social networking, webinar, whitepaper | Category: Social Media | Leave a comment
Facebook has quietly launched a significant upgrade to its Pages. These are ‘profiles’ for businesses, sports teams, and other ‘entities’. Originally restricted to one page, Facebook is rolling out a multi-tabbed format similar to a personal Profile. Currently the new format will only become visible as administrators update their Pages, but shortly all Pages will be migrated [...] March 5th, 2009 | Tags: Facebook, Social Media, social networking | Category: Social Media | Leave a comment
In today’s economic climate, LinkedIn is very relevant to your business – but why? Firstly, what is it? LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing over 150 industry sectors. Many view LinkedIn as ‘Facebook for Professionals’. Membership is free. When you join LinkedIn, you create a personal profile [...] For many business owners, Facebook is still a ‘kids thing’ and I often need to explain to them why that is no longer the case and why Facebook and similar social networking sites will be increasingly important to their business. The marketing opportunities that the Internet brings to business expand continually. From a simple beginning in [...] |
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