Marketing your website in multiple countries

People in non-English speaking countries search for and surf local and localised websites.

Very logical and understandable, this simple fact has major ramifications for any company trading internationally and wanting their website to be visible in each local market.

As properly localised sites are definitely preferred by users, Google will aim to  deliver to local users the best [...]

March 15th, 2010 | Tags: , , | Category: Internet Marketing | Leave a comment

Social media success for SME exporter

The major social networks – Facebook, Twitter, YouTube are not just playthings for the ‘younger generation’ but can be very effective marketing tools for SMEs.

A Devon-based exporter recently posted about his company’s positive experiences using social media on the UK Trade and Investment Blog site. His view is they are really useful tools for international trade, [...]

September 8th, 2009 | Tags: , , , , | Category: Social Media | Leave a comment

Getting Seen Abroad – International SEO

More and more UK companies are looking to their export markets to help them through the recession and to grow their business.

The internet can be a powerful tool for getting sales and marketing messages in front of target clients in export markets. However like any strategic marketing campaign, it requires careful analysis and planning if [...]

July 23rd, 2009 | Tags: , , | Category: Search Optimisation | Leave a comment