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Andy Wooles, LinkedIn

Is Your Target Audience on Facebook, LinkedIn or Twitter?

Business Insider in the US has just published some great research analysing the demographic spread of the three major Social Media platforms. You can read the article here.

In summary: Which social network should be your priority? It depends who your target clients are!

For help and guidance in implementing the right social media strategy for your [...]

February 24th, 2010 | Tags: , , , | Category: Social Media | Leave a comment

Great Twitter application from Manchester Airport

People are always looking for examples of how Twitter can be used effectively by businesses.

I came across a great customer service application from Manchester Airport when checking some arrival times yesterday.

If you follow ‘manairport’  on Twitter and send them a DM (direct message) containing your flight number, you receive live flight status updates via DM. [...]

January 25th, 2010 | Tags: | Category: Social Media | Leave a comment

Workshop - How to use Social Media in your business - Advance Notice

WSI Internet Marketing will be hosting a half day ‘Social Media’ workshop in Chester at the end of February.

It will take delegates through planning and implementing an effective Social Media strategy for their business.

The workshop will help entrepreneurs, business owners, sales and marketing managers.

In fact it will benefit anyone who would like to understand more [...]

January 19th, 2010 | Tags: , , , , | Category: Social Media | Leave a comment

6 New Year’s Resolutions for the Social Media Age

Its that time of year to plan and start laying the foundations for 2010. So here’s my input with some simple Social Media New Years Resolutions:

1. Just Do it!
Get off the fence for 2010, the social media is here to stay and will play an increasingly important role for businesses of all sizes.
So aim to become [...]

December 29th, 2009 | Tags: , , , , | Category: Social Media | Leave a comment

Google shows real-time results

Last week, Google starting featuring real-time content from across the internet in its search results.

After conducting a search, you will now see live updates from sites such as Twitter, Facebook, Myspace  and Friendfeed together with headlines from news channels and blog posts.

And the results will continue to be updated in a scrolling feed area as [...]

December 14th, 2009 | Tags: , , | Category: Search Optimisation | Leave a comment

Update LinkedIn with Twitter

Would you like to update your LinkedIn status from your Twitter account?

This is now a standard option in LinkedIn – so login to your LinkedIn account, go to ‘Account & Settings’ , and at the bottom of the ‘Profile Settings’ area, select Twitter Settings and follow the instructions.

Now all your Twitter Updates will appear on [...]

November 24th, 2009 | Tags: , , | Category: Social Media | Leave a comment

Social Media Marketing – Cheryl Cole style

Cheryl Cole’s solo album went on sale last weekend with much press coverage and hype.

However its immediate success was down to a very broad and carefully managed marketing campaign spread across the social media. From My Space to Bebo, and Twitter to MSN, Cheryl Cole was very active interacting directly with her fan base and [...]

October 30th, 2009 | Tags: , | Category: Internet Marketing, Social Media | Leave a comment

Social media success for SME exporter

The major social networks – Facebook, Twitter, YouTube are not just playthings for the ‘younger generation’ but can be very effective marketing tools for SMEs.

A Devon-based exporter recently posted about his company’s positive experiences using social media on the UK Trade and Investment Blog site. His view is they are really useful tools for international [...]

September 8th, 2009 | Tags: , , , , | Category: Social Media | Leave a comment

The Social Media Revolution – In Video

Is the use of the Social Media just hype and fad, or is it changing the way people communicate and do business?

Eric Qualmann from Socialnomics has produced a great video documenting the impact of social media, through a wide variety of current statistics. These include:

Facebook added 100 million users in 9 months
If Facebook was a [...]

August 20th, 2009 | Tags: , , , | Category: Social Media | Leave a comment

The Guardian to be published only on Twitter!

Earlier this week, The Guardian announced that it would cease production of its traditional newsprint editions, and publish exclusively on the micro-blogging platform – Twitter. In addition a project was in place to rewrite the newspaper’s archives as Tweets.

Upon closer examination of the article and inspection of the calendar, it turned out to be an [...]

April 3rd, 2009 | Tags: , | Category: Internet Marketing | Leave a comment