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Most people are familiar with email autoresponders – you enter a form on a website or make an online purchase and you receive an automated email almost immediately. But few people realise you can achieve something similar with Twitter, so that when someone new follows you, an autoresponder sends a Direct Message (DM) to them in reply. As [...] More and more companies are now seeing the potential benefits of engaging with their markets and clients using the social media. The instinctive reaction for many is to set up the profiles and immediately starting pushing out content. However the best way to engage and build your network of followers is to start by listening……. Use Twitter tools [...] Though the majority of companies are aware of the benefits associated with social media, many have not established a social media strategy. For most, this is because they do not know where and how to begin. WSI is running two workshops in Chester on July 27th which are designed to answer those important questions. We look at best practices, tools and resources [...] July 19th, 2010 | Tags: Facebook, LinkedIn, social networking, Twitter, workshop | Category: Social Media | Leave a comment
Business Insider in the US has just published some great research analysing the demographic spread of the three major Social Media platforms. You can read the article here. In summary: Which social network should be your priority? It depends who your target clients are! For help and guidance in implementing the right social media strategy for your business [...] February 24th, 2010 | Tags: Facebook, LinkedIn, social networking, Twitter | Category: Social Media | Leave a comment
People are always looking for examples of how Twitter can be used effectively by businesses. I came across a great customer service application from Manchester Airport when checking some arrival times yesterday. If you follow ‘manairport’ on Twitter and send them a DM (direct message) containing your flight number, you receive live flight status updates via DM. When [...] WSI Internet Marketing will be hosting a half day ‘Social Media’ workshop in Chester at the end of February. It will take delegates through planning and implementing an effective Social Media strategy for their business. The workshop will help entrepreneurs, business owners, sales and marketing managers. In fact it will benefit anyone who would like to understand more about [...] January 19th, 2010 | Tags: Facebook, LinkedIn, social networking, Twitter, workshop | Category: Social Media | Leave a comment
Its that time of year to plan and start laying the foundations for 2010. So here’s my input with some simple Social Media New Years Resolutions: 1. Just Do it! December 29th, 2009 | Tags: blogs, Facebook, social networking, Twitter, YouTube | Category: Social Media | Leave a comment
Last week, Google starting featuring real-time content from across the internet in its search results. After conducting a search, you will now see live updates from sites such as Twitter, Facebook, Myspace and Friendfeed together with headlines from news channels and blog posts. And the results will continue to be updated in a scrolling feed area as you [...] December 14th, 2009 | Tags: Facebook, MySpace, Twitter | Category: Search Optimisation | Leave a comment
Would you like to update your LinkedIn status from your Twitter account? This is now a standard option in LinkedIn – so login to your LinkedIn account, go to ‘Account & Settings’ , and at the bottom of the ‘Profile Settings’ area, select Twitter Settings and follow the instructions. Now all your Twitter Updates will appear on your [...] November 24th, 2009 | Tags: LinkedIn, social networking, Twitter | Category: Social Media | Leave a comment
Cheryl Cole’s solo album went on sale last weekend with much press coverage and hype. However its immediate success was down to a very broad and carefully managed marketing campaign spread across the social media. From My Space to Bebo, and Twitter to MSN, Cheryl Cole was very active interacting directly with her fan base and potential fans. The old days of expensive blanket advertising have gone. Continue reading Social Media Marketing – Cheryl Cole style October 30th, 2009 | Tags: social networking, Twitter | Category: Internet Marketing, Social Media | Leave a comment
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