Social media use continues to grow rapidly…

The worldwide use of social media continues to grow like a snowball accelerating down a hill – increasing in size and speed!

The industry watchers at eConsultancy have just posted a comparison of social media stats for 2011 compared to 2010, and the jump is stunning.

Here are a few of the highlights:-

1. LinkedIn

Worldwide – grown from 50m [...]

March 30th, 2011 | Tags: , , , | Category: Social Media | Leave a comment

How to make Twitter sell – a case study

One of the most common questions I’m asked is how do I make Twitter work for my business , generating leads and sales.

One technique is to search for the demand and then bring that opportunity into the existing sales and marketing processes.

A recent post on the Econsultancy blog reviewed a case study from Avaya, who provide [...]

January 28th, 2011 | Tags: | Category: Social Media | Leave a comment

Measuring the success of Social Media campaigns

There is growing awareness amongst the business community that the social media should be an integral part of a company’s digital marketing campaign. Many enterprises, large and small, are getting significant returns on their investment in the social media.

But many businesses are reluctant to invest in the area due to a perceived lack of measurement tools [...]

October 12th, 2010 | Tags: , , , | Category: Social Media | Leave a comment

Using Social Media to bring visitors to your shop or restaurant

Using social media is an excellent way to engage with and grow a community of followers for your business. This recent article in Social Media Examiner gives a number of useful tips especially for owners of shops and restaurant serving a local community and suggests a 5 step approach:

1. Set up shop on social media

2. Build [...]

September 20th, 2010 | Tags: , | Category: Social Media | Leave a comment

Quick Tip – How to set up a Twitter Autoresponder

Most people are familiar with email autoresponders – you enter a form on a website or make an online purchase and you receive an automated email almost immediately.

But few people realise you can achieve something similar with Twitter, so that when someone new follows you, an autoresponder sends a Direct Message (DM) to them in reply.

As [...]

August 6th, 2010 | Tags: , | Category: Social Media | Leave a comment
 
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