Social Media Marketing on mobile – Love It or Hate It?

With the widespread adoption of smartphones such as the iPhone and Android devices, consumers are increasing using them to access their social media accounts. This has become the leading non-call activity on a smart phone.

The Direct Marking Association (DMA) in the UK undertook some research last autumn to explore consumer attitudes associated with this use, particularly [...]

May 22nd, 2012 | Tags: , , | Category: Social Media | Leave a comment

How to Get More Twitter Followers and Drive Traffic to your Website

Twitter is one of the most popular, widely-used social networking tools today. Contrary to common misconception, Twitter is not only for sharing status updates. It may have started that way, but today, many entrepreneurs use this micro-blogging platform as part of their Internet marketing strategy—mainly to promote their business and generate traffic to their websites.

Here are [...]

April 2nd, 2012 | Tags: , | Category: Social Media | Leave a comment

Someone is talking about you – Managing Your Online Reputation – Part 2

In the first post about online reputation management, we identified and reviewed two of the free tools available to monitor what people are saying about you and your business on the web generally – Google Alerts and Social Mention.

To round things off, here is an interesting free tool which will help you keep on top of [...]

March 13th, 2012 | Tags: | Category: Online Reputation | Leave a comment

Social media use continues to grow rapidly…

The worldwide use of social media continues to grow like a snowball accelerating down a hill – increasing in size and speed!

The industry watchers at eConsultancy have just posted a comparison of social media stats for 2011 compared to 2010, and the jump is stunning.

Here are a few of the highlights:-

1. LinkedIn

Worldwide – grown from 50m [...]

March 30th, 2011 | Tags: , , , | Category: Social Media | Leave a comment

How to make Twitter sell – a case study

One of the most common questions I’m asked is how do I make Twitter work for my business , generating leads and sales.

One technique is to search for the demand and then bring that opportunity into the existing sales and marketing processes.

A recent post on the Econsultancy blog reviewed a case study from Avaya, who provide [...]

January 28th, 2011 | Tags: | Category: Social Media | Leave a comment
 
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