Start listening – Getting the most out of Twitter

More and more companies are now seeing the potential benefits of engaging with their markets and clients using the social media.

The instinctive reaction for many is to set up the profiles and immediately starting pushing out content. However the best way to engage and build your network of followers is to start by listening…….

Use Twitter tools [...]

Social Media for Business – Workshops – July 27th – Chester

Though the majority of companies are aware of the benefits associated with social media, many have not established a social media strategy. For most, this is because they do not know where and how to begin.

WSI is running two workshops in Chester on July 27th which are designed to answer those important questions.

We look at best practices, tools and resources [...]

Is Your Target Audience on Facebook, LinkedIn or Twitter?

Business Insider in the US has just published some great research analysing the demographic spread of the three major Social Media platforms. You can read the article here.

In summary: Which social network should be your priority? It depends who your target clients are!

For help and guidance in implementing the right social media strategy for your business [...]

Great Twitter application from Manchester Airport

People are always looking for examples of how Twitter can be used effectively by businesses.

I came across a great customer service application from Manchester Airport when checking some arrival times yesterday.

If you follow ‘manairport’  on Twitter and send them a DM (direct message) containing your flight number, you receive live flight status updates via DM. When [...]

Workshop - How to use Social Media in your business - Advance Notice

WSI Internet Marketing will be hosting a half day ‘Social Media’ workshop in Chester at the end of February.

It will take delegates through planning and implementing an effective Social Media strategy for their business.

The workshop will help entrepreneurs, business owners, sales and marketing managers.

In fact it will benefit anyone who would like to understand more about [...]