Measuring the success of Social Media campaigns

There is growing awareness amongst the business community that the social media should be an integral part of a company’s digital marketing campaign. Many enterprises, large and small, are getting significant returns on their investment in the social media.

But many businesses are reluctant to invest in the area due to a perceived lack of measurement tools [...]

October 12th, 2010 | Tags: , , , | Category: Social Media | Leave a comment

Using Social Media to bring visitors to your shop or restaurant

Using social media is an excellent way to engage with and grow a community of followers for your business. This recent article in Social Media Examiner gives a number of useful tips especially for owners of shops and restaurant serving a local community and suggests a 5 step approach:

1. Set up shop on social media

2. Build [...]

September 20th, 2010 | Tags: , | Category: Social Media | Leave a comment

Quick Tip – How to set up a Twitter Autoresponder

Most people are familiar with email autoresponders – you enter a form on a website or make an online purchase and you receive an automated email almost immediately.

But few people realise you can achieve something similar with Twitter, so that when someone new follows you, an autoresponder sends a Direct Message (DM) to them in reply.

As [...]

August 6th, 2010 | Tags: , | Category: Social Media | Leave a comment

Start listening – Getting the most out of Twitter

More and more companies are now seeing the potential benefits of engaging with their markets and clients using the social media.

The instinctive reaction for many is to set up the profiles and immediately starting pushing out content. However the best way to engage and build your network of followers is to start by listening…….

Use Twitter tools [...]

July 21st, 2010 | Tags: | Category: Social Media | Leave a comment

Social Media for Business – Workshops – July 27th – Chester

Though the majority of companies are aware of the benefits associated with social media, many have not established a social media strategy. For most, this is because they do not know where and how to begin.

WSI is running two workshops in Chester on July 27th which are designed to answer those important questions.

We look at best practices, tools and resources [...]

July 19th, 2010 | Tags: , , , , | Category: Social Media | Leave a comment
« Newer Entries  
  Older Entries »