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We are often asked for website examples and client case studies. As a worldwide organisation active in 80+ countries, WSI has experience of almost every type of website and from probably most industry sectors. We have therefore created on online reference source for interested parties called the WSI Wisdom Book – it is an e-book with case studies [...] With the shift of marketing budgets towards online activities, more and more companies are adding collecting visitor data, using technologies such as Google Analytics. However a recent survey in eMarketer reports that while 79% of companies are capturing data, only 30% are then using that data to improve the perfromance of their internet marketing and website! This is [...] Paid Search or Pay-Per-Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets and prospects. PPC advertising is available through all of the major search engines, however the brand leader and dominant force in the market is Google AdWords. Recently WSI published a PPC white [...] |
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