Google supply a number of free tools and product features to help a website owner to improve the conversion rate of a website i.e. the number of visitors that take a desired action.
However these can be daunting and confusing to the non-technical person.
To help address this, Google has just released a free e-book – “Improving Online Conversions for Dummies”, in conjunction with John Wiley Publications. Although it will probably be of most benefit to AdWords users, it gives a good layman’s explanation of how and when to use the various Google features to help improve conversions and raise return on investment.
You can find more information on http://www.google.com/conversion/fordummies or download the e-book directly from Google – Conversions For Dummies
If you would like help or guidance in implementing some of the features described in the e-book, call WSI Chester today.
