Do you have important pages on your website which have a high bounce rate and low conversion rate?
Avinash Kaushik explored the likely reasons for this in a recent blog post and gave a simple formula for improvement:
1. Have a clear understanding of what the purpose of that page is and
2a. a clearer understanding of what drives customers to the page and
2b. what they want to accomplish to ensure that
3. #1 and #2 are in alignment.
Then the webpage’s purpose will meet the customer’s intent.
So simple, yet how many pages do you land on where its almost impossible to find the information you were searching for?
Avinash’s post on improving page performance then explored how relevant visitor data can be gathered and a the impact of improvements monitored.
If you would like to improve the performance of key pages on our website, we can help you. So all today.
