With the shift of marketing budgets towards online activities, more and more companies are adding collecting visitor data, using technologies such as Google Analytics.
However a recent survey in eMarketer reports that while 79% of companies are capturing data, only 30% are then using that data to improve the perfromance of their internet marketing and website!
This is a missed golden opportunity, not just for the 49% who are not using their data effectively but also for the 21% who are not collecting web visitor data!
Is your company in the 30%, 49% or 21% sector?
To find out more about how Web Analytics can help improve the performance of your company, download WSI’s free Web Analytics whitepaper.
Alternatively just get in touch, and we’d be happy to discuss it with you.
