Over the past few years, Google Analytics has become very popular with website owners wishing to track website usage and visitor statistics. It has everything most businesses need, its easy to use and free.
Privacy is an issue with any tracking or monitoring mechanism, whether its web analytics or video surveillance cameras. The collection of data by technology such as Google Analytics is normally covered within the Terms and Conditions of Use for a website.
However Google has decided to implement a new way for web users to protect their privacy by allowing users to opt out of being tracked by Google Analytics.
It was announced in the Google Analytics blog last week by their product manager Amy Chang:
“Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics.”
They anticipate this new technology will be available in the next few weeks.
What does this mean for website owners?
It removes a level of certainty in the statistics collected – the Google Analytics reports will only show a proportion of the traffic. Conversion tracking data from e-commerce sites will no longer match up with the shopping cart statistics. etc etc etc.
On a more positive note, it is likely that the number of web users who will be interested in the browser plug-in and actually install it will be very small.
So, will you be installing the Google Analytics browser opt-out plugin?
If you would like to learn more about how Google Analytics can help your business, call WSI today on 01928 787026.