There are many reasons why business websites fail to perform
These often include:
1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’.
2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be designed to appeal to that target audience.
3. Lack of visibility – if your target audience can’t find you when they search online….
4. Competition – Are they doing things better and so attracting your target audience?
5. Poor site design – Visitors are lazy. If it is hard work for visitors to navigate your site and locate relevant information, they’ll leave quickly.
6. Irrelevant content – Visitors are only interested in content which helps them with their quest. An effective site answers the questions in a visitor’s mind.
7. Out of date information – When the content never changes, why will visitors want to return to your site? You need to give them a reason to return.
So how do you start improving things?
Option 1 – Register to be emailed WSI’s Tip Sheets on getting the Internet to work for your business. You’ll find the form here
- These cover areas such as improving conversion, client retention, site optimisation and use of Social Media.
Option 2 – Call 01928 787026 for a free WebScan analysis of your website
- Providing a health check for your site, we run over 30 tests on each page to present a quantitive report on your site. Plus, for a fee, we can also run reports on your competitors’ sites.
Option 3 – Book a free ‘no-obligation meeting’ to review your Internet Strategy by calling us or completing the form.
- This is the ‘fast-track’ approach applying WSI’s skills and industry knowledge to your business. Within a 90 minute meeting, we will review your business strategy and the current role of internet within that, and produce a suggested change agenda.
Why wait? Call or email us today!
