Every company would like to improve the performance of their website in converting visitor interest into real actions. For many companies, this is often the bottleneck limiting the return on investment from their overall internet marketing strategies.
Google recently posted a great case study about the charity Marie Curie who increased their online donation rate by 14%.
They tested alternative versions of their Home page using the Google Website Optimiser and measured the results. Within a few weeks, performance had improved by 14%.
The Google Website Optimiser toolkit enables you to test multiple variations of a page in parallel and monitor the results. As it gathers results, it will provide statistical feedback on the relative performance of the variations so that the most effective page can be implemented.
If you would like to improve the conversion rate of your website, call Andy on 01928 787026 or contact us through this site.
