Whenever I’m discussing the effective use of the internet with a company, I always start by learning about their business, profiling their target visitors for the website and the action they want them to take.
On a well-performing website designed for ‘conversion’, the content will talk to those individuals and the structure will guide them down a path to taking that action. The graphic design of a site can help that process or hinder it, but it cannot compensate for poorly thought-out structure and content.
In a recent blog entitiled “The first question every web site designer must ask“, Seth Godin poses a related but different question which takes the external view – “Do you want the people visiting this site to notice it?”
And the answer is ‘It depends’. ….
It depends upon the answers to those first questions I ask people about their business!
So to answer the post title – ‘appropriate’ website design is important, but an effective website structure is essential if a website is to deliver a strong results and significant return on investment.
If you would like to impove the performance of your website, please contact me.
