While you are proud of your company and think its products and services are great, most customers only care about how well you can help them with their wants and needs.
Your website therefore needs to engage with them, and be focused upon their needs. And the words you use on your website will make all the difference.
Are you talking mostly about them and their needs or are you talking mostly about yourself?
I came across a great free tool which analyses the words on a web page and determines whether they are focused on the customer…….or you!
Give it a try at http://www.futurenowinc.com/wewe.htm . You may be surprised by the results.
For help and advice on refocusing the content and structure of your website to improve the results you receive, call (01928 787026) or contact WSI today.
